Sir Richard Branson to Headline MOPA Film Screening

Release Date: 
June 13, 2013

Richard Branson is very outspoken about the war on drugs. His son, Sam, recently produced Breaking the Taboo, a documentary that addresses what this father and son see as the largest global policy failure in the past 40 years. On Thursday, June 20, the Museum of Photographic Arts (MOPA) in Balboa Park will be screening this film and Sir Richard Branson will speak on a panel afterwards to help shed light on this serious issue.

The senior Branson is on a multi-city, international tour to promote the film and spread the word about this cause. For San Diego, MOPA was chosen as the location due to its success with film festivals such as the Human Rights Watch Film Festival. “Film is a major component of our programming,” stated Joaquin Ortiz, Director of Education for MOPA. “Our mission is to inspire, educate and engage our audience and, whether you agree or disagree with the message, Breaking the Taboo definitely does that.”

Following the screening, there will be a panel discussion addressing the topics covered in the documentary. The panel will be lead by Voice of San Diego CEO Scott Lewis and will feature four people involved in the war on drugs, including Richard Branson and Mayor Bob Filner.

About Breaking the Taboo:

Narrated by Morgan Freeman (English version) & Gael Garcia Bernal (Spanish version), this groundbreaking new documentary uncovers the UN sanctioned war on drugs, charting its origins and its devastating impact on countries like the USA, Colombia and Russia. Featuring prominent statesmen including Presidents Clinton and Carter, the film follows The Global Commission on Drug Policy on a mission to break the political taboo and expose the biggest failure of global policy in the last 50 years.

For more information on the screening, go to:


Screening Details: June 20th 2013
Film begins at 3:00 and lasts approximately 45 minutes
Discussion and Q&A immediately following for 45 minutes

Press Opportunities: To request additional information or to cover the event, please contact Danny Cappiello at 619.238.7559 X203 or via email (

MOPA Information: MOPA is a center for visual learning, passionately dedicated to sharing and exploring the universal language of photography, film and video. Learn more at